Upving Digital Solutions Pvt Ltd is committed to ensuring that your personal data is processed in compliance with the General Data Protection Regulation (GDPR), a regulation designed to protect the privacy and data rights of individuals within the European Union (EU). We prioritize your privacy and have implemented strong safeguards to protect your data, ensuring compliance with applicable laws in both national and international contexts.

1. Lawful Basis for Processing Your Data

We only process your personal data where we have a valid lawful basis to do so under the GDPR. These lawful bases include:

• Consent: When you provide your consent for us to process your data (e.g., subscribing to our newsletter, or agreeing to receive marketing communications).
• Contractual Necessity: We process your data to fulfill the terms of any contract we have with you (e.g., providing online marketing services, processing payments).
• Legal Obligation: We process your data when required to do so by law (e.g., complying with tax and accounting laws).
• Legitimate Interests: We process your data based on our legitimate interests, such as improving our services or conducting market research, provided that such interests do not override your rights and freedoms.

2. Your Rights Under GDPR

As an individual, you have several rights under the GDPR regarding your personal data. These rights include:

• Right to Access: You have the right to access the personal data we hold about you, as well as information on how it is processed.
• Right to Rectification: You can request corrections to any inaccurate or incomplete data we hold.
• Right to Erasure: You can request that we delete your personal data under certain circumstances (e.g., when it is no longer needed for its purpose).
• Right to Restriction of Processing: You can request that we restrict processing of your data in specific situations (e.g., if you believe the data is inaccurate).
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and transfer it to another service provider.
• Right to Object: You can object to the processing of your personal data for specific purposes, such as direct marketing.
• Right to Withdraw Consent: If processing is based on your consent, you can withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the “Contact Us” section.

3. How We Use Your Data

We use your personal data for the following purposes:

• Service Delivery: To fulfill our obligations under the contract with you, including delivering our marketing services, processing payments, and providing customer support.
• Communication: To send updates, promotional offers, newsletters, or respond to your inquiries.
• Improvement of Services: To improve and personalize our services based on your preferences.
• Legal and Compliance: To ensure compliance with our legal obligations, such as maintaining financial records and preventing fraud.

4. Data Retention

We will retain your personal data only for as long as it is necessary to fulfill the purposes for which it was collected. Once your data is no longer needed, we will securely delete or anonymize it in compliance with applicable laws. Some data may be retained for longer periods if required by law (e.g., tax or accounting laws).

5. Data Security

We employ a range of security measures to protect your personal data from unauthorized access, alteration, or destruction. These measures include encryption, access controls, and secure data storage. However, please note that no online transmission of data is entirely secure, and we cannot guarantee the security of your data over the internet.

6. International Data Transfers

As a global service provider, we may transfer your personal data outside of the European Economic Area (EEA). When we do so, we ensure that your data is adequately protected by using mechanisms such as Standard Contractual Clauses (SCCs), which have been approved by the European Commission, to ensure that your data continues to be safeguarded.

7. Third-Party Service Providers

We may share your personal data with trusted third-party service providers, such as payment processors or email marketing platforms, in order to facilitate the services we offer to you. These third parties are contractually obligated to comply with the GDPR and are prohibited from using your data for any purpose other than the services we provide.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and improve our services. You have the right to manage or disable cookies through your browser settings. However, please note that disabling cookies may affect your experience on our website.

9. Contact Us

If you have any questions regarding this GDPR Compliance section, or if you wish to exercise any of your rights under the GDPR, please contact us:

• Email: legal@upving.com
• Phone: +91 74001 00880
• Address: Upving Digital Solutions Pvt Ltd, Vasai, Palghar, Mumbai, Maharashtra, India