CAC is up. ROAS pressure is real. Marketplace fees keep eating your margins. We work on both ends — paid acquisition and retention — so your brand isn't entirely dependent on the next campaign to stay profitable.
The days of cheap Facebook traffic turning into easy ROAS are over. Here's what e-commerce brands are actually dealing with now.
Customer acquisition costs on Meta and Google have gone up significantly over the last three years. If you're still running the same type of campaigns you ran in 2022, you're paying more for the same result. The audience is more crowded and the algorithms demand better creative to stay efficient.
Amazon and Flipkart drive revenue, but you don't own any of those customers. You can't email them, can't WhatsApp them, can't build loyalty. When marketplace fees go up — and they do — you have no fallback. Building an owned channel is the only way out of that dependency.
When every campaign is judged on immediate ROAS, brands stop running awareness and retention that compounds over time. The result is constant pressure on each campaign cycle without building anything durable. Good e-commerce marketing balances acquisition, retention, and brand.
If your repeat purchase rate is low, you're paying acquisition cost on every single order. The math only works if customers come back. Retention through WhatsApp, email, and smart retargeting is often the highest-return activity a D2C brand can invest in — and it's usually underfunded.
We handle the paid side, the organic side, and the retention side — because you need all three to make the unit economics work.
01
Product feed setup, optimisation in Google Merchant Center, and Shopping campaigns structured by category, margin, and intent. We also run and manage Performance Max campaigns with proper asset groups — not the "set it and forget it" approach that wastes budget on irrelevant placements.
02
Catalogue-based dynamic ads that show each user the exact products they've viewed or products related to what they've browsed. Prospecting campaigns for new audiences and retargeting campaigns for cart abandoners and past visitors — separate budgets, separate creative approaches.
03
Post-purchase WhatsApp flows, win-back campaigns, reorder reminders for consumables, loyalty triggers — we build these sequences properly so they feel personal, not spammy. Combined with email, this is often the highest-ROAS activity a D2C brand runs.
04
Organic traffic to your product pages compounds over time and costs nothing per click. We optimise product titles, descriptions, schema markup, and category page content for the search queries your buyers actually use when they're ready to purchase.
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We identify, brief, and coordinate with relevant micro and macro influencers for product launches and awareness campaigns. We handle the content brief, tracking links, and post-campaign reporting — not just the introductions.
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If your add-to-cart rate or checkout completion rate is below benchmark, more traffic won't fix it. We audit your product pages, identify drop-off points, and test changes — copy, images, layout, trust signals — that improve conversion without spending more on ads.
A high ROAS on a low-margin product can still lose you money. Here's how we approach e-commerce differently.
01
Before any campaign goes live, we understand your COGS, average order value, and target CPA. Every bid strategy and budget decision is anchored to those numbers — not a generic ROAS target.
02
Most agencies only touch paid acquisition. We also manage the retention flows — WhatsApp, email — that bring customers back. LTV improvement is often the fastest path to a profitable CAC.
03
D2C ad performance lives and dies on creative. We help brief, review, and test ad creatives — video and static — and feed the data back into what gets made next. No guessing.
Share your current CAC, ROAS, and retention situation. We'll tell you where the biggest opportunity to improve the numbers actually is.