Healthcare marketing is high-stakes. Patients are cautious, competition in every city is fierce, and one bad review can undo months of effort. We know this space and we know what gets patients to book — not just click.
These are the problems we hear from almost every hospital and clinic we talk to.
A patient searching for a cardiologist in Pune will look at your Google rating before they look at your ad. If your reviews are sparse or mixed, your ad spend is working against itself. Trust is the real conversion lever here.
Healthcare advertising in India has restrictions around medical claims and drug promotion. Most clinics either over-restrict themselves out of caution or run campaigns that invite trouble. There's a workable middle ground — and we know where it is.
In cities like Mumbai, Delhi, and Bengaluru, the cost to acquire a patient through Google Ads has gone up every year. Bidding on "hospital near me" without a clear speciality and geography strategy burns budget fast.
Someone clicks your ad, lands on your website, finds a phone number — and then doesn't call. The gap between interest and booked appointment is where most healthcare marketing fails. The fix is faster response systems, not more ads.
Every service we run for healthcare clients has one goal: more booked appointments, at a cost that makes sense.
01
We run search campaigns targeting high-intent queries — "orthopaedic surgeon in Hyderabad," "diabetologist near me," "best IVF clinic Chennai." Specialty-specific ad groups, tightly controlled geography, and landing pages that push toward appointment booking.
02
When someone nearby searches "doctor near me," your practice needs to show up. We optimise your Google Business Profile, build local citations, and handle on-page SEO so you rank for the searches that drive walk-ins and calls.
03
Your review score is a marketing asset. We build systems that prompt satisfied patients to leave reviews, help you respond to negative feedback the right way, and monitor your reputation across Google, Practo, and Justdial consistently.
04
From ad click to confirmed appointment — we design the full path. Specialty-specific landing pages with clear CTAs, form-to-WhatsApp triggers, and follow-up sequences. We reduce the time between a patient's first click and their first visit.
05
No-shows are expensive. We set up WhatsApp automation that confirms appointments, sends reminders 24 hours before, and re-books patients who cancel. Clinics using this consistently see no-show rates drop within the first month.
06
Blog posts, symptom guides, doctor Q&As, preventive health tips — content that ranks on Google and builds authority for your doctors. Patients who find your content before they need treatment remember your name when they do.
The rules, the audience, and the buying process are all different. Here's how we handle that.
01
We know what healthcare ads can and cannot claim in India. We build campaigns that are compliant, effective, and don't put your practice at risk from platform disapprovals or regulatory attention.
02
Clicks and impressions don't pay your overheads. We track and optimise for actual appointment form submissions and call conversions — and we set up the tools to measure this from day one.
03
A dermatology clinic and a multi-speciality hospital need completely different marketing approaches. We scope each engagement to the actual speciality, geography, and patient profile — not a generic healthcare template.
Tell us about your practice, your speciality, and where you're losing patients in the funnel. We'll give you an honest read on what to fix first.