Food marketing is local and visual. The right photo at the right time to the right neighbourhood changes everything. We build the local presence, content, and ad campaigns that get people through your door — not just scrolling past your Instagram.
These are the specific problems we hear from restaurant owners across India — and at least a couple will sound familiar.
Zomato and Swiggy charge 20-30% commission. At those rates, delivery orders are often break-even at best. Building your own direct order channel — WhatsApp orders, a simple ordering page, Instagram DM orders — gives you the same revenue at better margins.
Friday and Saturday nights rarely need marketing. Tuesday lunch is where restaurants lose money. Targeted local ads, weekday-only offers pushed to nearby audiences, and WhatsApp lists to your regular customers are how you smooth out that curve.
A 4.1 rating versus a 4.5 rating on Zomato or Google Maps is a real revenue difference. Most restaurants don't have a system for collecting reviews from happy customers — so the only people leaving reviews are the unhappy ones.
In any busy neighbourhood, your potential customer is walking past three other restaurants or has five delivery options visible on the same screen. Standing out comes down to how well your digital presence — photos, reviews, social content — communicates what makes your place worth choosing.
We focus on the channels and tactics that actually move tables and orders for restaurants — not generic digital marketing.
01
When someone nearby searches "restaurant near me" or "best biryani in Koramangala," your listing needs to show up in the top three. We optimise your Google Business Profile, build local citations, and work on the signals Google uses to rank food businesses locally.
02
Consistent, well-shot Instagram content is table stakes for any restaurant that wants to stay relevant. We handle the content calendar, caption writing, and posting schedule — food posts, ambience shots, behind-the-scenes kitchen content, and seasonal specials.
03
Your listing quality on aggregators directly affects your visibility in search results. We review your menu presentation, photo quality, category tagging, and promotional strategy on Zomato and Swiggy, and advise on how to improve ranking and conversion within those platforms.
04
We set up WhatsApp Business automation that handles reservation requests, sends confirmations, dispatches table reminders, and manages your regular customer broadcast list for offers and events. Direct communication with customers, zero commission.
05
Hyperlocal Facebook and Instagram ads targeted within 5-10km of your restaurant — for weekend brunches, special menus, festival offers, and new location announcements. We run these with food-specific creative guidelines and track calls and reservation form fills as conversions.
06
The quality of your food photos determines everything — Instagram engagement, Zomato click-through rate, ad performance. We brief and review your food photography, give specific feedback on what works digitally versus what looks good in person, and help you get the shots that convert.
A campaign that works for a restaurant in Bengaluru's Indiranagar won't run the same way in Pune's Koregaon Park. Here's how we adapt.
01
We run all paid campaigns within a tight geographic radius. Showing your ad to someone 20km away is mostly wasted spend. We target the neighbourhoods where your potential diners actually live and work.
02
Every tool we set up — WhatsApp, Instagram, Google — is designed to build a list you own. Regular customers on a WhatsApp broadcast cost ₹0 to reach. That's the asset we're trying to grow alongside short-term revenue.
03
Food content has specific rules — lighting, angles, styling, timing. We've worked with food brands and know the difference between content that makes people hungry and content that just looks like a menu photo. That difference shows up in engagement numbers.
Tell us about your restaurant, your location, and where you're losing customers today. We'll put together a straightforward plan to fix the gaps.