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Performance marketing agency India — pay for results, not promises

Every rupee you spend on performance marketing should trace back to a lead, a sale, or a measurable action. If your current campaigns can't show you that, you're funding someone else's learning. We run campaigns where the numbers are real.

What is performance marketing?

Unlike brand marketing — where you pay for impressions and hope for the best — performance marketing is built around measurable outcomes.

You pay for clicks, leads, app installs, or sales. Every campaign has a clear KPI. Every rupee is tracked to an outcome. It's the reason performance marketing has become the default approach for businesses that need real growth, not just awareness.

The four channels we use for performance marketing in India: Google Ads (search intent), Meta Ads (social demand generation), YouTube Ads (video at scale), and programmatic display (reach with precision targeting).

Most campaigns fail not because of the channel, but because of poor creative, bad audience targeting, and no structured testing. That's what we fix.

Channels we manage

We run performance campaigns across four core platforms, chosen based on where your customers actually are.

Google Ads

Search, Shopping, Display, and Performance Max campaigns. We capture high-intent traffic — people already searching for what you sell. Tight keyword strategy, quality score optimisation, and bid management that maximises your budget. Ideal for lead generation and e-commerce with clear search demand. Learn more about Google Ads management.

Meta Ads (Facebook & Instagram)

Awareness, consideration, and conversion campaigns on Facebook and Instagram. We build demand for products and services people weren't already searching for. Advanced audience targeting — lookalikes, retargeting, interest segments — with creative built for each placement. See our Meta Ads campaigns.

YouTube Ads

Video ad campaigns at scale — from skippable in-stream to non-skippable and bumper ads. YouTube is the second largest search engine in India. We write scripts, brief production, and manage campaigns end to end. Best for brands that need to explain their product or build strong recall.

Programmatic Display

Automated ad buying across thousands of websites, apps, and content networks. Reach precise audience segments — by behaviour, intent, demographics — beyond the walls of Google and Meta. Best for brand reinforcement, retargeting at scale, and B2B account-based marketing.

What you get

Concrete deliverables, not vague promises.

  • Campaign Architecture — Proper account structure, campaign types, ad groups, and bid strategies set up for scale. Not just a single campaign dumped into broad match.
  • Audience Research & Targeting — Custom audiences built from your customer data, lookalikes, and intent signals. Every targeting decision documented and reasoned.
  • Creative Strategy & Briefs — Ad copy, headline variations, and creative briefs for video and display ads. We write copy and direct production — you approve before anything goes live.
  • Conversion Tracking Setup — Every conversion action tracked — form fills, calls, purchases, app installs. Without accurate tracking, optimisation is guesswork.
  • Weekly Performance Reports — Spend, impressions, clicks, conversions, ROAS, CPA — every week. Annotated with what changed and why.
  • Monthly Strategy Review — What worked, what didn't, what we're testing next. Campaign strategy evolves based on data, not assumptions.
Pricing

Performance marketing packages

Management fees. Ad spend is separate and goes directly to the platforms.

Starter

₹25,000/month

Single platform (Google or Meta). Up to ₹1L ad spend managed. Monthly reporting. Ideal for businesses just starting performance marketing.

Growth Popular

₹45,000/month

Two platforms (Google + Meta). Up to ₹3L ad spend managed. Creative production included. Weekly reports + monthly strategy call.

Enterprise

Custom

All platforms. No cap on ad spend. Dedicated account team. Custom reporting dashboards. For businesses spending ₹5L+ per month on ads.

FAQ

Common questions

What is performance marketing?
Performance marketing is a results-based advertising model where you pay only for specific actions — clicks, leads, app installs, or sales — not just impressions. Every rupee of spend is tracked to a measurable outcome. It includes Google Ads, Meta Ads, YouTube Ads, and programmatic display.
What is a good ROAS for performance marketing in India?
A healthy ROAS for e-commerce in India is typically 3x to 5x. For lead generation businesses, we track cost-per-qualified-lead instead. D2C fashion may target 4x, while high-ticket B2B services may be profitable at 2x. We set targets based on your actual margins and customer lifetime value.
How much does performance marketing cost in India?
Our performance marketing services start at ₹25,000/month for management, separate from your ad spend. We recommend a minimum ad spend of ₹30,000/month to gather enough data for meaningful optimisation.
How quickly does performance marketing show results?
Unlike SEO, performance marketing can drive traffic and leads from day one. Campaigns need 2-4 weeks of data for algorithm optimisation. Expect meaningful data within the first month, significant improvement by month 2-3.

Ready to run campaigns that actually convert?

Share your current ad account or brief. We'll tell you exactly where you're leaving money on the table.

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